Men Read for Education, Women for Pleasure

This week’s “ Business Question of The Week” is asked by Heather Washington, San Francisco, CA.

In The Equation, you speak about a book signing you had at a mall kiosk that was located right across from a video store. You wrote about the lines of men who came to buy the new John Madden video game, but had no interest in buying a book. Why do you think men would rather play video games over reading a book?

Omar Tyree Answers:

That’s easy. Men would rather play a video game over reading a book because a video game takes them away from their everyday grind of work, while reading a book keeps them in it. You must understand that a majority of men don’t actually read books for pleasure, they read books to sharpen up on certain career skills, or to read about other men who they admire in industry or in character. With that in mind, for men, reading is not so much to be enjoyed as it is, but to be studied and digested.

Women, on the other hand, tend to read much more for pleasure, where the actual content itself is not taken as seriously as if a man would read it. So oftentimes, when I ask the average woman to explain what she read to me, many of them can only offer if they felt the book was good or not, based on their personal pleasure principle, while bringing up certain emotional points of the book that they may have disagreed with or found interesting. But they usually cannot state an overall view, objective, or theme of a book like an average reading man would.

On the flipside, where video-playing men can get all into understanding the physical and technical manipulations of a video game, most women would find that to be a tremendous deal of work for no particular purpose at all. Why would a man want to spend so much effort and time, like a human octopus with a joystick, just to score imaginary touchdowns, steal cars, shoot up enemies, and kill bloodsucking zombies instead of doing more constructive things like fixing the broken garage door, repainting the house, or helping their sons and daughters with their homework assignments?

So as the book and the saying goes, Men Are From Mars, Women Are From Venus. But since I happen to be in the book writing and publishing industry, I became one of those few men who will actually read for pleasure as well as for work. And I happen to Love it! But what if I was not a writer? How much would I love to read then?

The Equation here concerns our individual Passions and Purposes. What turns us on as men or as women? And what is the ultimate Purpose for the things that we choose to do in our lives?

Using Technology to Keep In Touch

This week’s “ Business Question of The Week” comes from S.R. from Virginia:

I know you travel a lot promoting your books and I’m sure you meet a lot of great people wherever you go. How do you keep in touch with the people you have worked with and what is the best way to follow up opportunities with them? It can all seem so overwhelming?

Omar Tyree Answers:

You know what, I’ve had that same issue for years. I literally have stacks and stacks of business cards from being out on the road on book signing tours and at speaking events. And it is overwhelming to have that many contacts to call back and follow up with.

Amazingly, I have always been able to at least call back the people who I’ve wanted to do business with, but not all of them. All of the contacts may not be important in your immediate stream of things. However, you never know when something big may spark from an unlikely source. So you may have to touch bases with people anyway.

In my final fiction book entitled Pecking Order, published in September 2008, my main character “Ivan David” came up with the excellent idea of utilizing his web site staff to input all of the data from the business cards that he collected at network functions and parties. They would then send out thank you notes and follow up, especially since “Ivan” had an internet and web site marketing business.

So to take a page out of my book, Pecking Order, you may want to pay someone as little as $50 to input all of your business cards into an e-mail and data file like “Ivan David” does, and send them all a form letter from your “assistant” with your return address attached for their responses so you can carry out business with the interested parties from there. And e-mails make this process a lot simpler than phone calls.

In the meantime, if you don’t already have it, you may want to check out that Pecking Order book. I hear it’s about a guy named “Ivan David” who utilizes The Equation’s third component of Support to amass a fortune in just four incredible years. So learn it from the experience.

If you have a question you would like to ask Omar Tyree, please email it to omartyree@ascendantstrategy.net.

Does a career in the arts void business sense?

This week’s “Business Question of The Week” comes from Naila Chauncey,Columbus, OH:

Question - Why do you think that those with careers in the arts are not given credibility as business people?

Omar Tyree Answers:

To make a long story short here, people who have careers in the arts have a blessing and a curse dilemma. Even though the business salesman, marketers, company men, and investment people can’t sell anything without creative products to sell, they typically don’t want the artistic opinions or emotions in the way when they’re trying to push the dollars and cents game. And artists typically have more of an invested interest in what they’re trying to create than just pure dollars and cents. Artists typically have quality control goals, just like salespeople have numbers goals. But typically, many business people have learned to disrespect the artists who create and innovate the product because they are not driven by the utilitarian purpose of a buck for the sake of a buck. Artists want to earn that money with their quality control in check.

But do you really want your innovative artists spending time calling up Tom, Dick, and Harry to sell the product instead of creating the product anyway? Then they’ll have the valid excuse that they didn’t have enough time to create or perform well to make the product valuable enough to sell. So you have to look at the priorities of the business model and say, “Look, we need folks to be able to focus on creating the best product that we can get.” And that is their JOB, and that is BUSINESS whether the rest of us understand that or not! But if you start having every artist or innovator or athlete for that matter, trying to do everything, and their premiere product begins to suffer because of it, then we ALL suffer.

And the artists and athletes who do tend to get too involved in the business side, can generally come off as unfocused, greedy, selfish, and money-driven which ends up hurting their business when people can’t connect to the Love of the art. Nevertheless, both of these departments of innovation (Art) and sales (Support) are needed to make economic gain. And the Business people have to understand that. It’s ALL A PART OF THE BUSINESS!

So no matter how many times you hear the creative Art people complaining about the sales and Support people, and vice versa, they both need each other to survive. Humans who are never inspired by the Love of entertainment, performance, or new innovation will not have the daily energy to work. PERIOD! So the companies who are able to better balance those two entities of innovation and sales, are usually the ones that are more successful. Because if you disrespect your creative artists, and they start leaving your company to join someone else, and your team can no longer win because of it, then your business model has failed. And if you have artists who don’t understand the importance of the business model and sales force, then you need to sit them down and explain it to them, or give them The Equation to read (smile).

And The Equation to this answer is this; IT’S A TEAMWORK GAME, SO LEARN TO RESPECT EVERY PART OF THE TEAM! Just ask the Pittsburgh Steelers! It’s offense AND defense that wins the game! But when you do find those artists who can also do the Support that is needed for the Business, or a salesperson who can comprehend the excellence an execution of the Art, the synergy becomes a beautiful thing to witness.