Black Novels and the Silver Screen

This week’s business question comes from the state where big hats and belt buckles are fashionable. Marcus Bailey from Houston, Texas asks:

I have read several of your books and loved them. And I realize that you have 18 books total. I have also read several other African-American authors, including Eric Jerome Dickey, Sister Souljah, Carl Weber, Noire, and many others. But how come you all have not had movie deal developments like white American authors and their books?

Omar Tyree Answers:

WHOA! That is the question of the year, my friend! But I have actually answered this artistic/business question for YEARS now. Nevertheless, I have rarely had a chance to answer it for many of the large publications or major media outlets where a larger audience can hear me. Those outlets typically cover positive news. So they would rather cover the movie deals once you’re in the promotion stage for a release, ala Tyler Perry. So, here we are at my web site (www.OmarTyree.com) to answer this question for the behind-the-scene-details:

#1) AFRICAN-AMERICAN BOOKS ARE STILL NOT BEING READ by the power players in Hollywood, therefore black authors must continually explain their work. But how long does it take for a studio to read a book? Surely, someone at these major film companies can spend the time to read and determine if a story is worth a film. But I have been in meeting after meeting after meeting, where Hollywood folks know the names of the authors and the titles of their books, but they have not actually read the material to understand the content. And without them understanding the content, there will be no film. However, with white American books – THE FILM EXECUTIVES READ THE CONTENT!

#2) MONEY IS STILL AN ISSUE! That’s right, folks, we still have an issue getting black films financed, and there is no film to be made without the capital to shoot it. So a lot of the meetings with black authors actually ask the authors to basically give up the film rights for their books for practically nothing, and get paid on the back end of the film. Well, even if you were to be a “team player” and agree to this scenario, you still need money to shoot the film. So if there is not enough money to pay the author something for the rights, you have to ask yourself, “How much money do these guys have to shoot the film?” And the answer is, they usually don’t have the money. They want to acquire your book rights so they can SHOP for the money. But that rarely happens. So you end up with authors who negotiate their rights, with nothing moving forward for actual film production. However, with white American book authors – THE STUDIOS COUGH UP THE MONEY TO PAY THE AUTHORS FOR THEIR RIGHTS, AS WELL AS MONEY TO SHOOT THE FILM! They then go about attaching the right actors to the project, while hyping up the coming film to the audience in advance.

#3) AFRICAN-AMERICAN AUTHORS STILL DO NOT SELL THE AMOUNT OF BOOKS that white American authors sell. So if your Hollywood meeting starts off with a discussion about your book numbers, there are very few African-American authors who can match the books sales of major white authors. WHY? BECAUSE BLACK READERS STILL LIKE TO SHARE BOOKS INSTEAD OF BUY THEM! Furthermore, there are more white book readers in this country than black readers to begin with. So unless your book is picked up by the Oprah Winfrey Book Club, and it crosses over to a much larger group of white Americans, like popular hip hop music is able to do, it becomes harder to validate the economics of producing a black book for film.

Well, let’s pause for a minute. This answer is obviously too large for one week, so let’s finish it next week. But so far, The Equation of black books to film is this: we still don’t have enough Passionate Red from a Hollywood-based readership to understand the Artistic Gold value of our intellectual property that builds enough Attractive Green Support from the studios and investors that would create the steady Business Product of African-American books to film. However, for next week, I will discuss how to be proactive about the process. So PLEASE STAY TUNED! . . .